Pond5, one of the most popular stock footage agencies, has announced today the appointment of Jason Teichman as their new CEO and Board Director. Teichman is a veteran in digital media industry, coming from COO position at Web.com group, and has a proven success record in leading with growth-driven strategies.
They hope the new CEO will help the company accelerate their growth with new strategies that include expanding Pond5 creative marketplace, strenghten relationship with contributors, and increasing investments in emergent media, particularly 360° video and drone footage.
Pond5 to Tap on the Growing Video Demand
Pond5 is a footage-first stock agency, that includes music and sound effects, and now also stock photography, but keeping a strong focus in video.
As such, they have always been aware of how video is taking over the visual media industry. They agree with latest reports that assure 2017 will see video content representing 70% of total consumer Internet traffic. And they sure want to seize the great business opportunities in that.
Jason Teichman's entrance is directly related to this. Teichman has been a digital media executive for over 15 years, and his last position was as COO for Web.com, for where he took that company to reach a 300% growth rate and a $1 Billion market worth. His strategy was based in scaling creative business and innovating in products offering, aiming at both large and small businesses.
The new CEO expects to apply similar strategies to boost up Pond5's growth. Citing the exponential growth of social media platforms like Facebook and Snapchat, and consumer service Netflix, Teichman wants Pond5 to be the content supplier for all the companies who will be using these platforms for their endeavors, becoming potential buyers of Pond5 stock footage.
To do this the company will focus in scaling their creative marketplace and strenghtening their relationships with contributing artists, to provide customers with high quality footage and quick turnaround times.
Plus, they will also make further investments in rising, trending media, like 360° video and drone footage. These are both very hot trends in motion imagery. At Footage Secrets we have already advised you to get started with 360° and VR video, and we told you all about how drones are changing the industry. And now Pond5 will tentatively expand their reach in both emerging media types.
Meet Jason Teichman, Pond5's new CEO and Board Director, in this video below:
You can expect to see new developments and improvements in Pond5 service from now on!