The Shutterstock AI Generator is a cutting-edge tool designed to help users quickly generate high-quality visuals using artificial intelligence. Whether you're a designer, marketer, or content creator, this tool can significantly enhance your visual strategy for branding, advertising, or storytelling. Understanding how to use it effectively is key to producing polished, professional images in less time.
This guide walks you through the process of creating compelling visuals using the Shutterstock AI Generator in six straightforward steps.
What is the Shutterstock AI Generator?
The Shutterstock AI Generator allows users to create original images from text prompts. It uses AI to transform written descriptions into high-resolution visuals, ideal for:
- Marketing campaigns
- Social media posts
- Blog graphics and web content
- Branding and advertisements
- Creative projects and concept art
What sets it apart from tools like Midjourney or DALL·E is its foundation: it’s trained exclusively on licensed stock media from the Shutterstock library. This ensures that contributors are fairly compensated and that every generated image includes a standard royalty-free license for commercial use—making it a safer choice for businesses and professionals.
You don't need design experience to use it. The tool simplifies the process of creating tailored visuals that match your specific needs.
Step-by-Step Guide to Creating with Shutterstock AI
The platform is intuitive and easy to use. Here’s how to generate custom images in just six steps:
Step 1: Access the AI Generator
Start by visiting the Shutterstock website and logging into your account. If you’re new to the platform, you can create an account for free. Keep in mind that access to the AI Generator requires a paid plan. Generative AI subscriptions begin at $7/month for up to 100 images. You can also access it through some standard stock image plans.
Once logged in, click on the “AI Generator” option in the top menu or use the left-side panel on the homepage to reach the AI Generator tool.
Step 2: Define Your Concept
Before writing a prompt, take time to clarify your vision. Ask yourself:
- What is the image for? (e.g., ad, website, Instagram post)
- Who is the target audience?
- What mood or aesthetic fits best? (e.g., modern, dreamy, bold)
- What colors should it include? (e.g., brand-aligned palette)
The more clearly you define your needs, the better the AI will perform.
Step 3: Choose the Right Format and Style
To match your concept, select the appropriate image layout and style.
- Aspect Ratio Options: Square, landscape, or portrait
- Style Categories:
- Photo – for realistic, lifelike visuals
- Art – for hand-drawn or painted looks
- Digital – for flat illustrations and graphic styles
- 3D – for detailed, dimensional scenes
- Scene – for settings like interiors, exteriors, or backdrops
Step 4: Write a Strong Prompt
The success of your image depends heavily on your prompt. Follow these tips:
Be Descriptive: Instead of saying “a mountain,” say: “A majestic, snow-capped mountain at sunrise with pine trees in the foreground and mist in the valleys.”
Add Style and Mood: “A fluffy orange cat in a field” becomes “A fluffy orange tabby cat lounging in a sunflower field, photorealistic style, golden-hour lighting.”
Include Perspective: “City skyline” becomes “Aerial view of a futuristic cityscape at night with neon-lit skyscrapers and deep shadows.”Step 5: Generate Your Image
Once your prompt is ready:
- Enter your description into the prompt field
- Select your preferred aspect ratio and visual style
- Click “Generate”
- Within seconds, the AI will produce four different image options based on your prompt
Step 6: Refine and Finalize
Not every result will be perfect the first time. You can improve your image by:
- Editing your prompt to be more accurate or detailed
- Regenerating with alternate styles or angles
- Using editing tools like background removal or color adjustments
- Polishing the image in external tools like Photoshop or Canva if needed
Once you're happy with the image, download it at your preferred resolution. Be sure to check licensing terms if you're using it for commercial purposes.
Best Practices for Better Results
To get the most out of the Shutterstock AI Generator, follow these tips:
- Try Different Styles – Mix and match visual styles depending on your goal. For example, use realistic photography for marketing, digital illustrations for infographics, or 3D renderings for tech projects.
- Keep Prompts Clear – Avoid writing overly complex descriptions. Simple, well-structured prompts produce cleaner, more accurate visuals.
- Use AI Editing Features – Improve images with built-in tools to adjust sharpness, remove backgrounds, or modify colors.
- Generate Multiple Versions – Don’t settle on the first result. Compare several options to find the most compelling image.
- Stay Informed About Updates – Shutterstock regularly adds new AI features. Keeping up-to-date ensures you’re always using the latest capabilities.
Common Mistakes to Avoid
To ensure your images are impactful, avoid the following:
- Being Too Vague – Terms like “nice photo” or “beautiful background” lack clarity. Always be specific.
- Ignoring Composition – Think about layout, symmetry, and balance to make your images visually appealing.
- Forgetting Brand Alignment – Match your images with your brand’s color scheme and visual identity.
- Relying Only on AI – AI is powerful, but manual adjustments can significantly improve quality and consistency.
Final Thoughts
The Shutterstock AI Generator is an excellent tool for producing visually engaging content quickly and effortlessly. By understanding your needs, writing clear prompts, refining results, and applying best practices, you can create standout visuals for any purpose—even without design experience.
With just a bit of experimentation and creativity, you’ll master the tool and elevate your visual content strategy.
Now it’s your turn—give it a try and start creating stunning AI-generated images today.
